Practice Safe Breath

My roommates and I were watching t.v. the other day and when this commercial came on we all loved it.  Because the three of us are Ad majors we started discussing why we felt it was such a good ad.  The first reason, this is unlike any type of gum advertisement.  We all recognize the generic gum commercials that we see all the time but this is definitely going outside the box.  The second, it is making fun of ads we generally see for condom commercials.  Sex sells and in this example it sells the product by hinting and making fun of an awkward aspect of safe sex.  Associating having "safe breath" or good breath with intimacy puts the idea into the buyers mind that they need to go out and buy Dentyne gum in order to get some :).